About Ideas & Directions

 

The Black & White Gift Shop

Email Campaign
The brief from the Black and white Gift Shop was simple and to the point. “Please help us sell more”.

Given the economic downturn at the time and the fierce competition in the local area, I&D developed a range of email campaigns targetting different industry groups. We also developed press ads, wrote editorials and promoted online shopping locally and nationally to reach a broader audience.

<< Back to portfolio